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AppAction Blog Instagram Insights

AppAction Analytics just got a whole lot better

We’re excited to announce a major new release of our Analytics product.

You can now see the performance of your Instagram account for a number of meaningful metrics including likes, comments, followers and engagement rate.


We’re introducing engagement rate as a new metric on the dashboard. This number represents the total likes and comments you receive, divided by your total followers. It’s a useful measure of how active your followers are on a daily basis.


For both likes and comments, you can see both a rolling daily average and a breakdown of likes and comments per day. This allows you to see both the general trend, but also specific performance on a day-by-day basis.


These changes are available for all users immediately. Head over to your dashboard to see your full analytics report.