Why linking Instagram posts is better than sharing
ESPN, The Economist and other media companies are changing how they share Instagram photos on Facebook, and are seeing 20-30% increase in engagement on Instagram.
A Traffic Problem
Sharing on Facebook is a one way street and does not drive traffic to your Instagram posts inside Instagram. As professional marketers, we would love to share our Instagram posts and have those shares drive traffic into our post on Instagram, where people can like, comment and follow the account.
A Partial Solution
Social teams big and small are ditching the share button inside the Instagram app and are manually grabbing the link to their latest Instagram post on the Instagram website. They then go to Facebook or Buffer and craft their post using the link. The result is a post that has a photo and when clicked, opens up on instagram.com in a mobile web browser. But even this feels incomplete. Shouldn’t it open inside the Instagram app and have click analytics?
A Better Way
We saw this trend here at AppAction a year ago while working at Facebook and have built a set of tools for individuals, small businesses and brands to automate this better way of sharing. And like any good marketer, we took it a step further! Our links actually open inside the Instagram App on mobile, and have full analytics on likes, comments and follows driven from your sharing. We are excited to have incredible accounts onboard like NBA on ESPN and professional photographer Trey Ratcliff and are welcoming 100s of new accounts a day. Come check us out!